Dhanalaxmi Bank when it was just transforming from being a "Dhanalakshmi Bank"
Dhanalaxmi Bank when it was just transforming from being a "Dhanalakshmi Bank" For the first time in his life, 40 year old Amitabh Chaturvedi wore a dhoti, the traditional attire of Kerala on October 19, 2008. It was his first day as managing director of Thrissur based Dhanalakshmi Bank and his first stop even before he entered their headquarters at Naickanal in Thirssur was at Guruvayur. The Krishna temple at Guruvayur permits only those who follow thits dress code. For Chaturvedi, the decision to don the new garb was also symbolic of the adhering to the cultural traditions of the God’s bank. The bank which was started by a handful of Brahmins in Thrissur is the banker to two of Kerala’s important shrines, Guruvayur and Sabarimala. Chaturvedi was prepared to adapt and convince the bank steeped in tradition and old world banking that the new management will transform it, even while maintaining its identity. For, outsiders it seemed a peculiar mission as Kerala ...